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Services>> STRATEGIC PLANNING

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Strategic Planning:
The Single Most Important Component
In Developing An Online Presence

Effective Web Marketing separates winning websites from their competition. <meta projects> not only develop websites that are customer-focused, user-friendly and esthetically pleasing; but also ones that are strategically planned.

No two companies are exactly the same. Our strategic planning programs are always tailored your specific needs. To be successful, you must first (before building or redesigning your website) clearly determine your Internet marketing objectives.

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Internet Marketing Solutions:

Search Engine Promotion
It Is Crucial To Promote Your Site With Search Engines
Our Trained website Submission Professionals will take great care and attention in designing your submissions and web pages. Our marketing specialists know all the tricks to make your Web address appear in the "Search Results" list!

Using proven search engine and directory submission techniques we can raise your site's search engine placement, making you site accessible to millions of new visitors.

We conduct thorough analyses of websites that consistently appear at the top of search engine queries.
Contact Us Today To Discuss Improving Your Site's Search Engine Placement

Opt-In Email Campaigns
Opt-In E-Mail marketing is one of the most effective marketing tools available. We can target just about any audience you would like to reach.

Consumer demographic categories are organized by location, zip code, gender, age, income, education, vocation, keyword search, hobbies and other interest.

Target audiences for businesses are structured by SIC code (type of business), keyword search, location, zip code, number of employees, and more.

E-Newsletters
Electronic newsletters are the best marketing tools to come along in a long time for your small business.

E-Newsletters generate leads; increase sales; open up a two way dialogue with customers; position your company as an industry thought leader; and provide you with an instantaneous means for communicating with the outside world.

They're inexpensive to produce and publish, and they provide you with a systematic means for staying in front of your customers and prospects.

Online Surveys
<meta projects> develops professional questionnaires to give you immediate and ongoing access to your results. Most importantly, your surveys, results and respondent lists are kept confidential to you. Whether you conduct comprehensive online market research or just need to conduct a quick Internet survey, <meta surveyor> is your answer. Contact Us For More Information

Invoice Marketing
Give your marketing campaign a one-two punch with Invoice Marketing from <meta projects>. Your already putting information in front of your customers eyes, now make it work for you. We have years of expert experience in increasing return sales.
Contact Us For More Information

Opt-In E-Mail Specials
This is the most cost effect manner to reach potential customers and current clients with your “hot products”. We will create and maintain a database of Opt-In E-Mail address from your website and send your list of Internet Specials to customers who want to receive them each week.

Get Your Phones Ringing Today
Our clients have had great success with this Internet marketing technique.
Contact Us For More Information

Loss Leader Strategy
This strategy has been proven time and again. In order to attract future business (Create new clients and increased sales.), companies by offer a product or service at a considerable discount and loss of profit. A common practice when first entering a market, a loss leader's job is to introduce new customers to a service or product in hopes of building future relationships.

E-Commerce Strategic Planning
A thorough and diverse web development and promotion background is required for E-Commerce strategic planning. Competitive research, successful Internet business models, case studies, and experience all make a critical difference in the strategic planning stage of E-Commerce marketing.

E-Commerce Shopping Carts
Your company can become "e-commerce enabled" within days. Whether you are a consumer or a B2B resource, some of the most efficient marketing and selling tools are available via the Internet. The potential of reaching a vast audience is now affordable and available to all small and medium-size businesses.

E-Commerce Marketing Now Affordable For All Small Businesses
The cost of developing a site depends on its size and complexity. Now you can launch your Internet presence with as little as $299 with the <meta brochure>. We build complete e-business solutions for less than the price of most websites.
Contact Us For A Free Quote

Multimedia Design
Multimedia Applications Will Get You Noticed

Deliver your message to your visitors in a dynamic, interactive format infused with graphically rich, fluid content. Our multimedia team develops robust presentations that deploy smoothly and seamlessly online and off.

Solutions include Streaming Audio/Video Media (.mp3, .wav, .AIF, .IEF, AVI, MPEG-1, MPEG-2), Promotional CD ROMs, Shockwave, Flash, Custom Banner Development, DirectX, QuickTime, and RealMedia.

Free Multimedia Dowload Center - Click Here

Banner Advertising
Drive More Traffic To Your Site With Custom Banners

The use of banner ads allows you to track the effectiveness of your advertising system very precisely and very quickly. Banner ads can give you almost immediate feedback for testing headlines and promotional concepts because Web users will see them and respond to them within moments of putting them up.

Banner ads are inexpensive and can be produced quickly.

What Are Reciprocal Links and Why Are They Important?
Put Your Site In Front Of Millions Of Web Surfers

By adding reciprocal links from and to your site, we can greatly increase your search engine placement bringing even more traffic to your website.

Search engines have special software programs called robots, spiders, or crawlers that automatically generate search engine databases. One way a spider can find your website is by following links contained on a different site.

If there is a link to your site, from any other indexed site, a spider will find it and include your site in the search engine database. This greatly increases the odds of your lists viewed by millions of web surfers.

Content is King
What content and features will be provided in your site?
Content is, and always has been, King on the Internet. If you are selling products on the web, the overall information and content provided in your site will impact your prospects' willingness to purchase from you.

Provide as many details about your products or services as you can, but don’t stop there. Click Here For More Information

Instant B2B Marketing
(New Corporates Bulk Mailing)

Need to reach new corporations before they purchase?

The Instant B2B Market Campaign targets companies that have incorporated within the current week. That’s right! Our information is always the freshest source of new business leads for your area.

Databases are appended and updated daily! Pitch your products/services to new businesses before anyone else.

We will design and mail your advertisement to every business that has incorporated within the last business week. We reach companies before they open their doors for business. Get there first.

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Free Strategic Planning Kit

Think Ahead!
Anticipate Issues BeforeThey Can Become Problems

<meta projects> has developed an evaluation guide to help you ask the “right questions” before building your site.

The 5 Ws Evaluation Manual is a powerful tool for stimulating thought and discussion about how to maximize the effectiveness of your Internet presences.

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<meta projects> <meta projects> <meta projects>
<meta projects> Strategic
Planning
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  Instant B2B
Marketing
  Should My
Small Business
Get on the Web?
  Content
Is King
  Usability
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<meta projects>
PO Box 88
Skokie, IL 60076
Phone: 847-673-9877

Sales@
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