Think Ahead!
Anticipate issues before they can become problems.
The single most important
component in developing an online presence is planning.
To be successful, you must first (before building
or redesigning your website) clearly determine your marketing objectives.
has developed an evaluation guide to help you ask the "right questions"
before building your site.
The Law of Five Rights Whether Offline Or Online - The Law
Of Five Rights Applies
Send The Right People
The Right Message with
The Right Offer
at The Right Time
and Get The Right Response
The trick is knowing who the right people are and
being able to reach them through targeted marketing. The Web accommodates
these two criteria well, since it has the measurement capabilities
to identify your core audience and since it's a highly targeted
medium.
5 Ws
Evaluation Manual
This is a powerful tool for stimulating thought
and discussion about how to maximize the effectiveness of your Internet
presences. It's also a great resource for organizing your important
ideas.
Doanload
your free 5 Ws Evaluation Manual
in Word (.doc) or Acrobat Reader (.pdf) format.
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